Finnish AI-powered coaching platform Blokki AI Oy and Bowellness Oy, the developer of the physiotherapy-based BoWellness® concept, are beginning a cooperation. Blokki’s exercise bank will be expanded with exercises from the concept, giving coaches using the Blokki platform the opportunity to coach more comprehensively, now also in the areas of mobility and body awareness, so that programming does not rely solely on traditional strength and endurance training.
The BoWellness® exercise bank will be launched on the Blokki coaching platform on 01.09.2026 alongside the platform launch. The cooperation will therefore make it possible to use the BoWellness® concept and create training programmes as soon as the platform is made available to everyone. Coaches can now create even more comprehensive training programmes that support their clients’ whole-body wellbeing.
"Our task at Blokki is to help coaches succeed, and mobility has been an area that has been difficult to support as comprehensively as strength or endurance training. Through the cooperation with BoWellness, coaches now have access to mobility exercises based on physiotherapy expertise directly in Blokki’s exercise bank. Programming becomes significantly more versatile when the very important areas of mobility and body awareness are included. At the same time, it is important that BoWellness coaches can easily make use of the BoWellness movement bank through Blokki and also gain access to other coaching areas, such as strength and endurance training, as part of the same programming. This allows coaches to build a truly comprehensive programme supporting their clients’ whole-body wellbeing without increasing their own workload."
— Janne Hautala, CEO, Blokki AI Oy
"The cooperation with Blokki is an important step forward in the development of the BoWellness concept. In addition to the BoWellness movement bank, our coaches will have access to a versatile digital coaching tool that enables them to build individual and comprehensive training programmes for their clients. At the same time, this opens up new opportunities for coaches to develop their services and grow their businesses."
— Hanna Rinta, CEO, Bowellness Oy
Blokki in Brief
Blokki is a Finnish AI-powered coaching platform that helps coaches automate their coaching processes based on client data. The time saved through automation creates an opportunity to coach more individually, comprehensively, and interactively. In addition to maintaining client relationships through motivation, guidance, and encouragement, coaches have more time for growing their business through sales and marketing. Blokki’s goal is to reduce unpaid work spent, for example, on planning fitness and nutrition programmes and background work done outside working hours, while making coaching a more profitable profession.
Blokki’s development began as a research project based on a doctoral dissertation at the University of Jyväskylä, and the platform’s methods are based on research. The platform uses end users’ load data to enable the creation of individual training programmes. Blokki integrates with the most common training devices (including Polar, Suunto, and Garmin), and in addition to the coaching platform, Blokki has an application that makes it easier to create accessible training programmes for end users.
Blokki offers actors in the exercise industry an entirely new way to coach, as its scalable platform makes it possible to coach even large client groups individually and profitably. In addition to personal trainers, Blokki also provides its services to organisations and municipalities.
Bowellness in Brief
Bowellness Oy is a Finnish company in the exercise and wellbeing sector that has developed the physiotherapy-based BoWellness® concept and the BodyBow® exercise arch at its core. The concept combines physiotherapy, Pilates, and group exercise in a new way, offering exercise professionals a ready-made training and coaching model for delivering high-quality strength, mobility, and body awareness training to people of all levels.
The BodyBow arch, manufactured in Finland, is an exercise tool originally developed by OMT physiotherapists. Its anatomical design supports the body’s natural movement, spinal mobility, and activation of the deep stabilising muscles. The concept is currently used, among other places, in Pilates and yoga studios, fitness centres, physiotherapy, sports institutes, and corporate wellbeing services.
Bowellness is building international growth by combining high-quality education, digital coaching content, and Finnish product development. The company’s goal is to offer the exercise industry an easy-to-adopt and cost-effective alternative to traditional equipment-based Pilates solutions, while helping exercise entrepreneurs grow their businesses with a distinctive, cost-effective concept.
More Information
Blokki
Elisa Juntunen, Marketing and Communications Manager, 0509113725, elisa.juntunen@blokki.ai, www.blokki.ai
Bowellness Oy
Hanna Rinta, CEO, 040 831 6778, hanna@bowellness.fi, www.bowellness.fi