
We are Blokki
We believe in a profitable, human-to-human coaching business. By combining AI, research-backed knowledge, and coaching experience into a single coaching tool, we aim to revolutionize the well-being of both coaches and their clients.
We are Blokki. A Finnish AI-powered wellness software company developed at the University of Jyväskylä. The company's roots go back to 2021, but we began developing our business in its current form in 2023.
Blokki's mission is to help coaches save time and scale their business using AI. We believe in coaching where AI does not replace the coach, but acts as the coach's team companion. AI, automation, and our research-based adaptation algorithm make it possible to coach even a large client base individually without unnecessary background work. Time is freed up for what matters: genuine encounters, motivation, sales, and marketing.
We believe that a well-functioning coaching company means more than growing revenue – it means the opportunity to take vacation without constant worry, spend time with loved ones, and do work you can genuinely enjoy year after year.
The team behind Blokki








The values we stand behind
People first
We believe in human-to-human encounters, which serve as the common thread of our entire business, from product development to customer service.
Science-based
Our entire operation is guided by science, which is the most important starting point of our company. We also believe in the dissemination of knowledge and open communication.
Freedom without compromise
We enable coaches to build a profitable and scalable business without having to sacrifice the quality or meaningfulness of personalized coaching.